Facebook Publishing for Breweries

In this article we cover how your brewery can use some of the key tools facebook has to grow your business and fill your taproom!

Unlike other social media sites, Facebook has a few capabilities that are difficult to find elsewhere - and especially at an affordable price. In this article, we’ll talk about how your brewery can use some of these tools to grow your business and fill your taproom. By employing one or all of these tactics effectively, your brewery can see substantial growth.

Facebook Events Aggregator

We’ve previously mentioned the importance of the Event Aggregator, and this is definitely a tool you should utilize to update information across multiple sites as quickly as possible. With it, you can easily pull event listing data from your Facebook Events directly into your website’s WordPress calendar.

For a reasonable one-time rate, the Event Aggregator enables you to automatically import your Facebook events onto your site without duplicating your efforts. Have a date or time change? No problem. The plugin gives you the ability to do twice the work in half the time. For a brewery owner, that’s priceless.

Facebook Messaging

Breweries can now link up their Facebook, Messenger, and Instagram accounts together, which means you can more easily follow how your customers are interacting on the different apps. Essentially, this new functionality allows you to have one inbox that will act as the primary communications hub. You can quickly see every time someone posts comments, reviews, or feedback through one of the three sites.

That means you’ll also be able to respond through this primary inbox instead of having to log into each individual account. This time-saving feature enables you to do more of what you love and less of what you don’t.

Facebook Live

Early last year, Facebook co-founder and CEO Mark Zuckerberg announced that users watched more than 100 million hours of video per day on Facebook. Overall, the site’s engagement and video views are higher than ever.

More often than not, Facebook live hits and native videos are going to be seen by more of your page followers than a simple post. Use that to your advantage by “going Live” with special announcements about new brews on tap or giving users a behind-the-scenes look at your brewing process. Give it a try and you’re likely to see your brewery’s content climbing to the top of news feeds everywhere.

Facebook Reminders

When you aren’t able to plan or schedule content in advance, reminders are a great way to make sure you keep up with special or important dates. This handy feature notifies you about upcoming holidays and enables you to create your own reminders by date and time. According to Facebook, regular posts build visitor trust and engagement, so posting more consistently is beneficial to you (and your followers who want to know what you have going on).

For example, let’s say you have a new beer to promote. Schedule a reminder to get the content on your page and keep everyone up to date and in the loop. Want to give it a try? Simply visit your Page settings and click “Reminders” from the left-hand menu.

Promoting your business on Facebook is an effective way to connect with your customers, but it only helps if you use it frequently. Want to make sure all your bases are covered? These blog post thought starters (link) should help you decide what to post.Review the checklist and start filling in the gaps.