What differentiates us from other services or agencies is our unique approach to breweries and their owners. We focus on meeting your marketing needs wherever you are in your business journey. That’s why we created Brewio, our online content management system built just for breweries. Brewio is a website management tool that allows you to build pages, manage events, and mange your beer information all in one place. Feature Your Beers
The biggest reason why your visitors come to your site is to answer the question “what’s on tap?”. We spent a lot of time working on making it as easy as possible for you to manage how to answer that question with Brewio. Our system makes it easy to feature beers throughout your website, add beer menus anywhere on your site, and pre-generate an image of your beer using the data you already have from making the beer, such as the SRM value.
Unlike other page builders, we focus on integrating our page builder directly with your beer information, and your upcoming events. This makes it possible to add dynamic content blocks throughout your site that will automatically update when you add events, update beer information, and more. This dramatically reduces the amount of copy/pasting that you have to do with other site builders.
Lightning Fast Website & Hosting
Brewio has been built & optimized for a brewery’s needs. This means that you will only have the features that you will use, and bypass all the extra junk that comes built-into other content management systems. Combine that with best-in-market hosting, and you’ll find that your site consistently crushes it on page speed tests.
Social Media Management
Unlike average social media specialists or major marketing agencies, we have our fingers on the pulse of social media for breweries and breweries alone. Few people have the time it takes to manage social platforms effectively, and even less understand the strategy behind what content sticks (and why). We’re here to take your social media channels to the next level, and provide insight, strategy, and resources to engage with new and current followers and keep them coming back for more. Manage Your Social Media Accounts
Our social media plan allows you to manage up to two social media accounts. Most people focus on Facebook and Instagram, but we’ve also seen people put us on Twitter & Facebook while the company manages Instagram. It’s up to you!
Once a month, we’ll either meet with you on the phone, or via email (whatever is easiest for you), and discuss what we did last month, what worked, what didn’t work, and from there determine what our focus will be for the upcoming month. This is usually where we figure out what events are coming up, and it gets everyone on our team thinking about how we can promote your brewery.
When you’ve worked hard to create events at your brewery that both new and repeat customers want to attend, the last thing you want to do is waste time adding or updating them on your site. That’s where we come in. We have the tools and resources to help you do twice the work in half the time, giving you the option to focus on others things. Additional Services
Tried and tested guidelines and tips to help you build a stronger social media following
Timely, consistent content publication
Effective promotion and dissemination of upcoming events and beer launches
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Website & Email Campaign Management
Fill Your Taproom is a brewery-focused company that uses email as a tool to reach our clients (brewers) and grow our business. Who better, then, to guide you in email campaign management? With this service, we can build your email list, deploy smart and effective campaigns, update customers with promotional emails and offers, and much more.
Our 5-steps to More Effective Email Campaigns
We’ve researched and tested best practices that enable us to deliver results-oriented email campaigns. Our process looks like this:
Monthly strategy meeting
Build landing pages for campaign(s)
Send & test campaign(s)
Measure and optimize
Our 3-step Process to Attracting More Brewery Customers
Based on our knowledge of the brewery industry and its target audience, we have developed a 3-step process that helps breweries attract more customers and keep them coming back. Here’s a 30-day view of what you can expect from our website management service offering:
Once a month, we discuss upcoming plans, events, and relevant actions to take to address those needs
Utilizing that information, we strategize and build any necessary landing pages and recommend design updates or considerations
Write blog articles and email messages released throughout the month that are targeted towards the determined strategy Primary benefits include:
Grow your email database using landing pages and well-thought email campaigns
Send promotional emails to your list to attract them to upcoming events, new beer launches, and important news and information about brewery happenings
Send supplemental emails with content that strengthens your brand and engages your customers Support for social media accounts. A content strategy tends to help develop social media post ideas that spin off of the blog content that is written.
Improved organic traffic and SEO rankings.
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As a brand geared toward breweries, we have unique insight into which branding elements work well and which do not. We look beyond a basic logo and color scheme to think strategically about a brand identity that fits within the industry, as well as an ideal representation of your specific brewery and its aesthetic. Research
We start by gathering information and evaluating your specific needs and vision. Because we work exclusively with breweries, we have unique insight into what works best in the industry and what gives you the most leverage. Coaching & Discussion
Have ideas of your own? We can help develop and refine them. We’re able to start from scratch, too. By keeping the lines of communication open and thoughtfully considering options, we can work together to create a brand mark, color palette, and overall brand identity that visually represents who you are and what you do. Design & Revise
Sometimes you don’t know what you prefer until you see it on paper. We understand that. In this phase, we present the brand identity concepts, discuss your feedback, and then implement any revisions or edits to ensure the final product exceeds your expectations.
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Website Development for Breweries
First and foremost, we understand breweries. Unlike traditional agencies, we focus solely on the brewing industry and tailor our service offerings to be most effective for you and your needs. We have developed a website development process for our customers when Brewio’s out-of-the-box style and functionality isn’t enough. We’re equipped to handle the demand and execute your vision. Evaluate & Research
To begin, we assess your specific needs, determine a direction, and analyze what would work for you and your site. We communicate throughout the process to ensure we’re on the same page and moving forward with a similar vision in mind, so we can deliver the best website possible.
Design & Layout
Next, we utilize a designer to create a functional, user-friendly page with easy navigation and visual appeal. By producing a website with an effective user interface and purposeful layout, your site visitors can easily view the information you deem most important. Copy & SEO
A good website is made with compelling copy and strategic Search Engine Optimization. We have the resources to create organic content, edit existing material, or evaluate copy for optimal search rank. Crafting smart content brings users to your page, keeps them on your site to read it, and entices them to return time after time.
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